I. Accelerate the transformation of industry from "extension" to "connotation"
In order to cultivate and strengthen the jewelry industry, Changle County has made breakthroughs in mining gem culture, enriching industrial connotation and increasing product added value.
The first is to strengthen planning and lead. According to the structure and development characteristics of Changle Jewelry Industry, we hired high-level planning agencies to formulate industrial development plans and master plans for the gem city market, plan to build a gold jewelry processing industrial park, and do a good job in the cultivation and introduction of supporting industries, and strive to create a gem processing. As a starting point, a collection of gemstone processing trade gathering areas. The second is to strengthen policy support. Through the formulation of the preferential policies for investment promotion, the processing enterprises entering the gem processing park will be tilted in terms of policies, funds and land, attracting well-known leading enterprises at home and abroad. At present, the county has 1600 jewelry processing and management enterprises, employing more than 50,000 people. The third is to enhance cultural connotations. Relying on the ancient volcanic group cultural tourism scenic spots, Fangshan Jiulonghu district comprehensive development and other projects, planning and construction of sapphire cultural theme parks, cultural and creative industrial parks, etc., injecting cultural elements into the development of the jewelry industry, and promoting industrial transformation and upgrading.
Second, accelerate the transformation of products from "OEM processing" to "creative manufacturing"
Actively declare the “Changle Sapphire (Jewelry)†national geographical indication certification mark, encourage jewelry enterprises to strive to create famous brand names, and promote the transformation of “golden jewelry processing enterprises†from “selling products†to “selling brandsâ€. At present, the county has developed five “China Famous Brands†such as Mengjinyuan Jewelry and Blue Sky Jewelry, and seven “Shandong Famous Trademarks†such as Saifeier and Yifu.
The first is to invite experts to identify. Through the sapphire industry development summit forum and other activities, we invited domestic and foreign gemstone experts to authoritatively identify the “dark blue†characteristics of sapphire and improve the market recognition of Changle sapphire products. The second is to strengthen independent innovation. Encourage jewelry management enterprises to upgrade their research and development, design and processing levels, and develop towards high-end design and in-depth processing. The third is to do a good job of publicity and promotion. Mainly attacked CCTV, Shandong Satellite TV and other high-end mainstream media, increased the promotion of “China Blue†and further enhanced the popularity of Changle jewelry industry.
Third, speed up the transformation of business households from "single fight" to "development"
In order to change the situation of the original gem city households “each fightingâ€, Changle County actively guided the jewellery industry to establish the idea of ​​“a game of chessâ€, focusing on the brand “China Gem Cityâ€.
The first is to strengthen industry management. Constantly strengthen the internal management of the market, improve product quality, ensure that all goods are clearly priced, genuine, and guide the industry to jointly maintain the image of China Gem City. The second is to optimize departmental services. From the industrial and commercial, quality supervision, price, national tax, local tax, public security and other departments to draw special personnel, set up a market integrated service center in China Gem City, providing "one-stop" service. The third is to establish a system of integrity. Implementing the credit rating system for jewellery management enterprises, giving priority to the high-level enterprises in terms of policies and financing, and promoting the integrity management of jewellery operators. The fourth is to play the role of the festival. Aiming at the international and high-end market, we will give full play to the favorable platform of China (Changle) International Gem Expo and implement “bundled marketingâ€. During the first gem fair in 2013, we will attract more than 80,000 domestic and foreign tourists to realize market transactions. The amount is more than 2 billion yuan.
4. Accelerate the transformation of Gems City from “professional market†to “tourist scenic spotâ€
Based on the unique advantages of resources such as volcanoes and sapphires, the tourism industry will be fully utilized to promote the integration of the jewelry industry and tourism industry, and will be designated as a designated tourist destination by the Provincial Tourism Administration.
First, improve the market supporting facilities. On the basis of large-scale reconstruction and expansion of China Gems City in 8 phases, according to the standard requirements of the 5A-level tourist scenic spots, the infrastructure and public service facilities such as star-rated hotels, cafes, parking lots and toilets are planned and constructed. To meet the needs of tourists. The second is to create a boutique "exploration treasure" line. Launched the Sapphire Museum, China Gem City, and the volcanic geological park to explore the tourist routes, and implemented the “one-vote passâ€, and combined with the education and agricultural tourism resources such as Changle No. 2 Middle School and Gemgou Agricultural Ecological Park to create a sightseeing tour and leisure agriculture. , science education in one of the boutique travel routes. The third is to promote "to promote trade with the brigade." Actively research and develop tourism products and souvenirs with Changle characteristics, carry out the selection and selection activities of mascots and image ambassadors with the theme of Changle Sapphire, establish an online trading platform, implement 24-hour trading, and create a jewelry trading “No Night Cityâ€, attracting a large number of Visitors come to leisure shopping.
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