Fashion is not using fancy accessories, but wearing underwear that knows you best

As the saying goes, "There are no ugly women, only lazy women." Even goddesses such as Lin Chi-ling are not made overnight. Many girls tend to dress up for themselves, but the traditional concept allows them to hide their true desire for a graceful body and ignore the "inner beauty" that a underwear can bring them.

You don't have to say, TA can understand

Women like flowers, each woman can create a different fragrance. Maybe you are a stylish and capable white-collar family, or a youthful sweet college student, or an elegant and intellectual full-time housewife... For the leading famous underwear brand in the country, the differences between you are not just identity tags, but also There are distinctly different intrinsic needs. The urban beauty knows the nuances between them and understands that these needs are a dream for every woman.

As the first brand to lead the fast fashion of domestic public underwear, the urban beauty has always been guided by the needs of women. Through cost-effective products and diversified product lines, underwear fashion has been popularized, and more and more female friends have learned to care for themselves. , understand yourself to find the most suitable for your own beauty. In 2015, the urban beauty launched a new series of upgraded products based on this, and it is intended to be closer to the needs of women of different ages and strata and to create lingerie that best understands women.

Most know Lin Chi-ling's TA, the most beautiful woman in your city

“Meeting Different Women's Needs” is both the starting point of design for the City Beauty lingerie series and the brand concept that it wants to pass to consumers. In 2015, Lin Zhiling once again shot beautiful fashion advertisements for metropolitan beauties, perfectly embodying the three new season's flagship new lingeries, which are sometimes sunny, sexy and charming, sometimes elegant and charming. Each woman is expressed by highlighting the different characteristics of each underwear. It can find its own "inner beauty" in urban beauty.

The first demonstration of “The Source of Yuet Skin” is the main theme of the colorful party. Its feature is the new environmental protection fabric of Meteor Shower, which provides the best protection and support for adolescent girls. “Deep V Water Drop Cup” is the flagship of the Deaf series with 8 hours Lasting concentration function, easy to create a charming career line; "adjusting gathering cups" is a series of silk language, four effects to fine-tune the effect, to help women reshape the perfect curve, to find a young body. Each product comes from the city's heart to "understand" the woman and design it carefully.

  

“The one who knows me best is only TA.” The goddess’ confession at the end of the advertisement conveys the core communication concept of this year's urban beauty – Urban Beauty hopes to become the underwear brand that understands the most women, both now and in the future. Focus on creating the most intimate lingerie for women and bring beauty and confidence to female friends.