From the French luxury women's ready-to-wear brand “MONDIAL ATELIERâ€, after more than thirty years of experience in Europe and the United States fashion market on apparel culture concepts, production processes and other highly demanding experience, formed its own distinct style. With successful and mature knowledge professional women as the target of brand service, and based on a higher starting point, we are committed to creating the brand's own cultural atmosphere, not only in the clothing itself, but also in the personal style and temperament of the wearer. And the shape and display of the image, so that more people feel a new concept of clothing.
Born in Paris inspired fashion
Mr.Stanley Suen lived in France from Hong Kong during his youth and studied fashion design in Paris. In his ten years of living in France, he not only completed his academic studies, but more importantly, conducted an in-depth study of the history and style of European classical women's wear, and began to form his own aesthetic viewpoint of clothing. Many of Paris’s historic buildings, religions, fine arts, literature, and even the entire old town of Paris have become the source of his inspiration.
In 1978, he founded the “MONDIAL ATELIER†brand in Paris, the fashion capital, which means “world-wide costume art studioâ€.
Baroque and Rococo style come together
The combination of Baroque style, gorgeous, beautiful lines, rich and luxurious features and Rococo's sweet, sleek and sophisticated style is the core of the MONDIAL ATELIER brand style, which cannot be avoided for women, especially mature women.
MONDIAL ATELIER uses these style features more in fabrics, accessories, patterns, and decorative techniques than in forms. In fact, in the fashion design of MONDIAL ATELIER, elements and features of the 19th century Victorian elements and romanticism will also appear.
In the year when MONDIAL ATELIER was founded, Mr. Stanley Suen launched the first series of the brand ELEGANT SERIES in Paris and opened a haute couture shop in Paris. Then ELEGANT SERIES has been the core product of MONDIAL ATELIER and represents the basic style of the brand.
In 1988, MONDIAL ATELIER launched two other product series - CLASSIC and LUXURY SERIES (classic series and luxury series), the classic series mainly in the workplace, while the luxury series include luxurious fur, exquisite evening wear and other products. The introduction of these two series directly promoted the brand's development and market reputation again.
In 1992, MONDIAL ATELIER entered China, opened its first specialty shop in Guangzhou, and launched the CASUAL SERIES and KNITTING SERIES. As Mr.Stanley Suen continues to integrate oriental elements in his products, he has made the products more unique in the classic, elegant and luxurious style. Therefore, after entering China, MONDAL ATELIER has been adored by women entrepreneurs, government officials, and mature women, especially the elegant series, classic series and luxury series, and has always been a hot commodity.
Rich and elegant flowers and elegant fashion
MONDIAL ATELIER's culture is summed up in one sentence as "the rich and elegant flowers and elegant fashion" to create a noble and elegant mature women. For mature women, fashion and elegance are different from young people's pop art, extremeist art, or punk clothing, but unlike ARMANI's minimalism, they are just like human life. When you mature, You will return to more real emotions.
Some of the fabrics selected by MONDIAL ATELIER are from the COMO BIELLA region in Italy. Because these processes are very complicated, some are still using a century-old process. Because of this, the output of some varieties is only two or three hundred meters a year, and is only enough for more than one hundred clothes. It can be said that things are rare and expensive.
Of course, the best is not only these, but also includes extremely strict and precise cutting to ensure a beautiful shape and upper body effect, as well as carefully selected accessories and buttons, such as the frequently used Swarovski rhinestone buttons. For clothing and garments, the first step in the creation of almost all high-end brands is to choose the best materials, and then there is the best design and manufacturing process.
Always insist on your own aesthetic attitude
In the brand management of MONDIAL ATELIER, the desire for culture and the enthusiasm for style have enabled the brand to adhere to its own aesthetic attitude in design style, and firmly believe that this aesthetic attitude can bring joy to women who need MONDIAL ATELIER products. It also firmly believes that this attitude will make MONDIAL ATELIER gain a profit in the accumulation of style of the brand.
MONDIAL ATELIER is also constantly seeking new ideas. It is not just the brand that needs to create new designs in the changing fashion trends of the world. It is also the users of the products who are constantly improving their appreciation of the costumes and the requirements for living elements. Therefore, brands not only need to adhere to, but also require new, need to guide women who are keen on fashion in their own style often look Changxin, which is the embodiment of the core competitiveness of the brand.
Mr.Stanley Suen said: "Although today's fashion design will no longer repeat the previous form, but the essence of these arts is undoubtedly very important. There are accomplished fashion designers have their own thinking about philosophy, aesthetics. Aesthetic concept Different forms and developments have different developments and variations in different periods, and often these different styles form an organic combination of mutual development and mapping. The original meaning of the brand is to find ways to find in this special relationship. self conscious."