Packaging design performance

The advertisement emphasizes the strong attention of many interference information, so it uses the techniques of metaphor, exaggeration, symbolism and contrast to effectively stimulate the interest of the audience, and create a space of philosophical imagination through dramatic conflict; of course, as an art form One, the use of rhetorical techniques is not an absolute demarcation.

Nowadays, the market is full of a lot of "flowers" and unrealistic packaging, which means that the advertisements are put on the packaging, causing the responsibilities of the two to be unclear and losing the necessary impact and attraction. Similarly, the market is also full of a large number of packaged advertisements (abuse of the descriptions and descriptions commonly used on packaging, it is difficult to create a dramatic imagination space), such advertisements seem to have nothing to do but waste the advertising costs and pollute the environment. Of course, some advertisements are necessary to adopt such methods because of the overall planning needs and the application media. This situation is another matter. It can be seen that the prudent choice of rhetorical techniques is an important task of design, and it cannot be more or less arbitrary.

The essence of design lies in "innovation". The "new" emphasized in packaging design is mainly reflected in the specific expression techniques, such as the novelty of graphics, color, text, material, structure and other forms. The current packaging concept also requires novel marketing positioning. However, the market is full of conservative concepts that adhere to the past, emphasizing that the focus is still on the sense of form, and the packaging design that is not pursued by the intention. Recently, the concept of marketing and packaging is put forward. In fact, it is precisely the adjustment of the above phenomenon. Advertising design draws on nutrition, strengthens the sense of mission of packaging in integrated marketing, and moves closer to “big design”. The “new” emphasized in advertising design relies to a large extent on the propaganda concept determined by advertising positioning, that is, “intention”, and the process of “creative” expressed by this unique and powerful method is also seeking “new”. Good advertising design requires an accurate and accurate persuasiveness, while creativity requires ingenuity and original shock, which can effectively attract the target audience and trigger the association in place.

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