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You may not know about HOPE, but you must know the supermodel Gisele Bündchen. The Brazilian supermodel has been playing for Victoria Secrect's secret for 7 years, helping Victoria's secret to ignite the market demand for underwear and bras. Now, as the mother of three children, the image spokesperson for multiple brands, and several private brands, she is helping the HOPE Lingerie to launch a strong challenge to Victoria's secrets.

Victoria Secrect’s secret annual sales have exceeded US$6.7 billion. The L Brands Group company will gather more in women's underwear in the future. There are more than 1,000 stores in the United States and only a few overseas stores in Canada, the United Kingdom and the United Arab Emirates. . Mainland China stores have not been officially recognized by Victoria Secrect's secret. The Victoria Secret of Victoria Secrect recently extended its tentacles to Brazil and began to compete positively with HOPE.

HOPE is a household name in Brazil and has nearly 5,000 sales points in Brazil. As the lingerie brand most depended on by Brazilian women, in cooperation with Gisele Bündchen, the company is planning to expand overseas markets. The targets include Victoria's secret home bases in New York, Los Angeles and some major European cities. Expand the number of overseas stores to 40.

The simple rough understanding of HOPE is the secret of the Brazilian version of Victoria. This brand, founded in the 1960s, is for all women, combining comfort, technology and fashion. Every underwear is perfect. The product line covers bras, underwear, pajamas, swimwear, stockings, body suits and many other categories. Since the 1980s, the product line has continued to grow and expand. The company has also begun to produce fabrics, stretch fabrics, dyed fabrics and other surface accessories to enrich its supply chain.