Under pressure, textile companies are looking for new development

** Spinning industry representative: We are very hard but it will be very good

This year, Premier Li Keqiang proposed in the “Government Work Report” that the work in 2015 will focus on maintaining high-speed growth and the “double goals” towards the mid-to-high end level. Behind the two "middle and high" ones are speed down, and one is quality. This also means that in 2015, the bottom line of national economic growth has been reduced, but with higher quality requirements, it will be more difficult to achieve the goals and the efforts will be even more arduous. In accordance with the expected feelings of achieving the "dual goals," the representative of the National People's Congress and Chairman of Ruyi Ruyi Technology Group Co., Ltd. Qiu Yafu commented in the interview in the past that in 2014, "We have had a hard time in this year. Tired and good."

"Difficult" is because as a manufacturing enterprise, the production cost of wishful products has risen in an all-round way and bears the "heaviest development pressure in 40 years"; "very tired" because of being a company as a family member, he is all year long 1/ 3 is on a business trip outside the company and has been busy for companies covering many links in the wool chain, cotton spinning, clothing, and branding industry chain; “very good” is due to the fact that the company’s sales revenue and profits all achieved growth and completed the beginning of the year. The indicators, the business of several sectors have been improved; and this situation has come from is not easy.

It is not only Qiu Yafu who carries this feeling. Economic growth has slowed down, and textile companies have been under pressure. Every day, they have been exploring new paths in the “new normal” that was not so familiar.

Last year, Jiangsu Sunshine Co., Ltd. felt the difficulty was that the price of labor continued to increase, and profits shrank. "In 2014, the company's investment in labor costs is basically 58,000 yuan per capita, and the profit rate can reach 14% to 15% in 2010, and it is down to 6.4% in 2014. Companies are facing fierce market competition." The representative from China, Chen Lifen, general manager of Jiangsu Sunshine Co., Ltd. told reporters.

To this end, this senior company has been focusing on wool spinning for many years, striving for process, quality, and design enhancement. The company has adjusted its product structure internally to meet the market's demand for high-end customization, and has begun to expand its online orders and offline services. Business ratio. At the same time, consider the implementation of overseas mergers and acquisitions, use the advantages of local channels to expand their brands in the international market. However, issues such as “how to move more steadily” and “what are the preferential policies” are all new topics that need to be solved before enterprises.

In this difficult and tiring, textile companies are tirelessly engaged in transformation and upgrading. Jin Jianhua, member of the National Committee of the Chinese People's Political Consultative Conference and General Manager of Shanghai Pedromont General Company, told reporters that in recent years, the 100-year brand Pedromont has achieved advanced industrial upgrading through the introduction of advanced technicians from France and Italy to develop advanced customization. Wang Limei, general manager of Harbin Hongbo Business, represented by the National Government, noticed some new changes in the domestic demand market, and used the new changes as the goal to inspire the promotion of the garment industry business platform. “There are three changes in the market in 2014: First, people are pursuing high cost-effectiveness in consumption; Second, people have increased demand for the design of clothing, shoes and hats, and home textile products. The products with a sense of design are very prominent in the market; It is the demand of customers that changes from merely 'requiring products' to 'serving', 'to experience', and services such as lifestyle experiences that are being launched at some variety collection stores are becoming more and more popular, and fast-selling products are developing rapidly in the domestic market. More and more loyal consumers have brought subtle influence on people's consumption concept.” Wang Limei believes that domestic consumers are increasingly accepting internationalized products, so the development of Chinese fashion industry requires a more multi-element international Platform. She told reporters: "In the "Xin Silk Road" concept, Harbin Fashion Week to achieve the fourth, has attracted 10 countries to participate in, Europe's top perfume, jewelry and other luxury brands have also been attracted to these resources for the clothing industry The increase has brought opportunities, and we are considering the operation of a 'latitude 45 degrees north latitude fashion week' to bring together similarly latitudinal cities in the fashion industry like Milan and Berlin."

After searching for hardships and tiredness, the search for textile companies has come to a strenuous end. Four years ago, Ruyi Group capitalized on capital mergers and acquisitions to improve its industrial chain and achieved low-cost expansion. Today, overseas M&A companies have become new growth points for overall business profitability. Acquisitions and investments in seven countries are both in management and in the market. Great progress has been made. For example, the acquisition of Australian pastures and cotton fields realized the transnational allocation of raw material resources; in Japan's mergers and acquisitions business, it achieved a win-win-win-win situation in 2014, and achieved better integration with local culture in management; it was acquired in the United Kingdom. After eight months of efforts, the 1.2 million-meter-scale wool mill solved the management problems brought about by staffing problems and cultural differences. In the domestic market, the company shut down 3 factories, eliminated outdated printing and dyeing capacity, upgraded the high-speed digital printing equipment imported from Switzerland, and optimized the technical equipment. In this regard, peers said: "The success of Ruyi has brought a good sign to the industry!"

Looking back at the "Government Work Report", as an economist puts it, only by crossing the "growth of about 7%" gdp goal to see the quality objectives, can we see the main purpose; only if we do not reduce the trend and increase the quality You can achieve quality improvement and efficiency upgrading of the Chinese economy. This means that in the upcoming period, "difficult, very tired, and very good" will be the new normal for the textile industry and even the national economy. Let us strengthen our confidence and do everything possible to usher in the final "good" in the process of "difficult" and "tired" games!