History Burberry - Royal Queen brand was founded by only then twenty-one-year-old British boy Thomas Burberry Burberry (Chinese trademark: Burberry, Belper) became one of the most representative of the British brand. BURBERRY was founded in 1856, is the British Royal Queen supplies, in 1879 BURBERRY developed a waterproof anti-crepe, breathable wearable fabric: gabardine, which won everyone's approval. In 1901, BURBERRY designed the first trench coat, in the First World War, the trench coat was designated as the British military's senior military uniform. Today, open the Oxford Dictionary, [BURBERRY] has become another term for the trench coat. Today, BURBERRY enhances its dream appeal by continually enhancing its design and innovation, combining its classic sensibility with the modernity of the present era and injecting quality into fashion to become an eternal brand! Burberry designed wet and dry jacket has always been the trend of the enduring. After the war, this section wet and dry jacket has become the heart of many celebrity stars, including Ke Deli Li Xiaoping and "North Star spy" actor Humphrey Bogart and actress Ingrid Bergman. Knight in addition to writing in 1910 became a well-known Burberry logo. Second, of course, I have to mention the Burberry Check "Nova" created in 1924 - a pattern that represents Burberry. For the first time, the checkerboard pattern was applied to the inside of a wet-dry jacket. After being registered as a trademark in 1967, it became more widely used in other products such as umbrellas and luggage. Burberry has always been loved by the royal family, but also became the Royal Queen in 1955 and 1989 respectively. In 1997, due to changes in the management level and the current CEO Rose Marie Bravo, Burberry's direction has been changed. It is composed of guests who have always been mainly royalty and older celebrities, and who are multifaceted , To further expand the customer network. In 2001, under the leadership of Creative Director Christopher Bailey, Burberry launched Prorsum's line of men's and women's dresses, which not only added new elements to classic wet and dry designs and plaid designs, but also created a new fashion image for the brand, Image. In addition, Burberry Check was added to the new color - black and red plaid, and to find the supermodel Kate Moss and Stella Tennant wear Burberry Check bikini shot hardcore, but also once the brand downturn Burberry revive the glory, so that sales Doubled and became the highest-paid year in a hundred years. In 2003, Burberry launched a new series named after its founder, Thomas Burberry, to provide younger and more fashionable light-weight clothing and to further promote the brand to the younger taste. BLACK LABEL most expensive. Burberry loved by Asians, but the Japanese are even more flock to it. In view of the appeal and the hottest Japanese market, Burberry specially produces the Burberry blue label, which is a locally designed, brightly colored, younger and cheaper type, in a franchised way. Its products are only sold in Japan as the only geographical area, even as the headquarters of the United Kingdom have not set up these two series of brand retail services. Unlike Burberry London calm, thick, Burberry Blue Label gives the feeling is light and simple, so many young girls also love Blue Label products. In July 2006, Rose Marie Bravo, hailed as the best CEO ever, will step down as Burberry CEO and see whether Burberry can maintain its current track record.