Chanel's former image ambassador regains his own brand Inès de la Fressange

Ina de la Frasange plans to launch a series of products including fashion, accessories and living arts, while at the same time developing international markets.
Chanel's former image ambassador Inès de la Fressange has successfully re-entered the company by repurchasing the brand he had previously created with François-Louis Vuitton through private investment funds. François-Louis Vuitton acquired the company in his own name in 1993.

The Inès de la Fressange brand was founded in 1991. After the transaction, it is now held by private investors 70% of the shares, and the remaining 30% of the shares are controlled by two investment funds. The former model Inès de la Fressange used to be such a big company as Dior, Jean-Paul Gaultier, Christian Lacroix, etc. Catwalk. Fabrice Boé, who was responsible for the acquisition, stated that Ina de la Frasangese will directly participate in the brand's artistic design guidance, franchise development and public relations.

The Ina de la Frasangese brand plans to launch a series of products including fashion, accessories and living arts, while at the same time developing the international market.

The investment of new funds is in line with the long-term strategic vision, which will effectively promote the development of this French company. It is expected that the company's retail sales in 2013 will reach 20 million euros.

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