Since the start of this year, Dalian's clothing industry has shown steady growth in economic performance. In the first three quarters, large-scale enterprises achieved sales revenue of 13.66 billion yuan, a 19.8% increase compared to the same period last year. The industrial added value reached 9.07 billion yuan, rising by 28.4%, while export delivery value amounted to 11.4 billion yuan, up 6.3%. Despite these positive developments, companies are also facing new challenges that require attention.
A key development came in early September with the official launch of the Z28 Fashion Silicon Valley Creative Publishing Center, organized by Dalian Garment People ahead of the Dalian Fashion Festival. This public service platform offers valuable support for companies looking to publish fashion collections and promote their products. During the fashion festival, several events were held at the center, including the "Dalian Cup" young fashion designer competition, the local brand exhibition, information conferences, and professional skill contests. Jiang Weijie, executive vice president of the China Garment Industry Association, emphasized that the opening of the Dalian Fashion Innovation and Publication Center will further boost the city’s garment industry, serving as a vital platform for connecting businesses, fostering industry communication, and supporting global expansion.
To strengthen its presence in the domestic market, Dalian-based garment companies have implemented various strategies. These include product restructuring, sales transformation, and expanding their marketing networks. For example, Dayang Group has balanced its sales across the domestic, Asian, and European and American markets. Sang Fulan Fashion Co., Ltd. has introduced new products and expanded its distribution through self-operated stores and supermarket partnerships. According to data from top shopping malls like Dalian Friendship Shopping Center and McKayle, local brands such as Genesis, Happy Women, Fuge, and King Arthur consistently rank among the top-selling items.
In addition, many companies are focusing on building their own brand identities. Three new provincial-level brands—Special Brands, Ren Ping, and Sheng Zhuo—have been added this year, bringing the total number of well-known brands in the industry to nine. Some companies have established branches, specialty stores, or mall counters in major cities nationwide to promote their original brands. Others have embraced e-commerce, launching direct-to-consumer online brands. Dalian Huaying Garments (Group) Co., Ltd., once solely an export-oriented company, launched its "Nethersfaire" brand this year, targeting young Chinese women. These efforts signal a shift away from over-reliance on exports and a growing presence in both domestic and international markets.
However, despite increased orders, some companies are struggling with new challenges. Labor shortages remain a significant issue, with many firms reporting a shortage of 20% to 50% of their workforce. Rising costs—including a 20% increase in fabric prices, 3% in hydropower, and 15% in labor costs—have also put pressure on profit margins. To address these issues, companies need to enhance innovation, while government support is essential to foster sustainable growth and improve the business environment.
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