Jiangsu Soho International Group held a brand apparel conference in Shanghai in early June. The two international cooperation brands Elegance and Elite and its own brand Soho collection were unveiled. More than 400 people from home and abroad have witnessed the elegant and fashionable beauty of more than 100 SOHO branded apparel.
Elegance adds trendy elements to the nostalgic classics, and delivers elegant elegance and vintage style under quality fabrics. Elite is full of youthful atmosphere of urban creativity, clever use of rivets, sequins, zippers, etc., giving the meaning of light rock. It is reported that these two international women's brands originated in Paris and Shanghai Soho is responsible for the operation and management in China.
This French-born women's brand with a long history has achieved good sales performance since it landed in China last year. Currently, it has five stores in China, namely Shanghai Isetan Department Store, Shanghai Huarun Times, Ningbo Heyi Avenue, Ningbo New World Department Store and Suzhou Taihua Department Store.
Add trendy elements on the basis of nostalgic classics, and create a brand new trend that belongs to the fall/winter 2010 season. The nostalgic style is not only reflected in the elements, but some vintage single items are also impressive. For example, a mysterious cloak. With no sleeves or shawls, many secrets are hidden under heavy fabrics. There is a trace of magic in the noble.
Elite always advocates the brand spirit of “one brand, one dream, one styleâ€. It aims to provide a broader sky and a more beautiful life for every girl in the world who has a bright dream. Elite is the world’s largest model agency and holds the “Elite World Elite Model Contest†every year in over 50 countries around the world. The world’s top models such as Dickinson Crawford and Stephanie Nina come from the world elite model contest and become “ "Elite Girl" is the goal of many girls with flyover dreams.
This season's elite ladies always filled with youthful urban creativity. Youth means flying and releasing endless energy. Youth means courage to break through tradition. The uniform jacket with cowboy boots and trousers, lined with a silk cotton shirt is the most beautiful figure of urban girls.
Soho collection is the private brand of Jiangsu Soho International Group. All the design, development and production are completed by the Soho team. Jiangsu Soho International Group is one of the top 200 enterprises with the largest amount of exports in China, 500 companies with the largest import and export volume, and 500 top companies in the service industry.
Soho collection wants to convey elegance, fashion and youth to every city beauty. This season Soho collection is composed of two series of "Landscape memories" and "film images." Blue sea, blue sky, tree-lined... The designer's inspiration comes from the combination of the memory and the realistic scenes of the ancient East. People have a refreshing memory in the pleasant monsoon in the spring and summer alternation.