Recently, China Sportswear and footwear manufacturer Jordan Sports Co., Ltd. (hereinafter referred to as "Jordan Sports") issued a statement that it has written off some of the misunderstood trademarks of the American basketball superstar Michael Jordan's children's names. Michael Jordan welcomed this.
At the end of February this year, trapeze Jordan externally stated that Jordan Sports had not used his Chinese name for authorization and even tried to use his child's name to conduct business activities. He had filed a lawsuit with the Chinese court and claimed a loss of RMB 50 million. On March 6, Shanghai Second Intermediate People's Court stated that it has officially accepted the case.
Jordan Sports stated in a statement that, in fact, in February this year, before the court officially accepted the case, the company had applied to the National Trademark Office for cancellation of "Jeffrey Jordan", "Marcus Jordan" and other parts may be misunderstood. "Defensive Trademarks." At present, these trademarks have been approved by the National Trademark Office for cancellation.
Jordan Sports stated that since the use of the Chinese "Jordan" registered trademark, it has discovered a large number of "Jordan" word trademark applications. For brand protection purposes, Jordan Sports has applied for registration of 129 "defensive trademarks." However, these defensive marks have never been used and there are no plans to use them in the future.
"Although the 'Jeffrey Jordan' and 'Marcus Jordan' trademarks are the same as the Chinese translations of the names of Michael Jordan's two children, they are registered only for the purpose of protecting the main use of the trademark Jordan Brand. , never used, it does not belong to trademark malicious infringement." Jordan sports lawyer said.
The trademark for his child's name was written off, Michael Jordan welcomed. A spokesperson for his legal advisor said that he hoped that Jordan Sports would stop the invasion of his right of name on this basis. He believes that Chinese consumers should have full information on the products they purchase and should not be misled.
In February this year, Michael Jordan said in a video statement: “When I learned that there were other companies using my Chinese name, jersey number 23, and even trying to use my child’s name to conduct business activities without my permission, I felt very Disappointed."
He filed six lawsuit requests, including requesting the court to establish Jordan Sports to stop the infringement; clarifying that there is no association between the company's brand and Jordan himself; tens of millions of compensation for the spirit. However, Jordan Sports stated that it enjoys exclusive rights to registered trademarks such as "Jordan" and is protected by the laws of our country.
The time for the opening of the case of the real Jordan Jordan v. Jordan Sports has not yet been determined, but the relevant person in charge of Jordan Sports said, “We focus on business operations and do not want to cause too many topics. It is also an announcement of facts that further conveys our regards to Mr. Michael Jordan. respect."
At the end of February this year, trapeze Jordan externally stated that Jordan Sports had not used his Chinese name for authorization and even tried to use his child's name to conduct business activities. He had filed a lawsuit with the Chinese court and claimed a loss of RMB 50 million. On March 6, Shanghai Second Intermediate People's Court stated that it has officially accepted the case.
Jordan Sports stated in a statement that, in fact, in February this year, before the court officially accepted the case, the company had applied to the National Trademark Office for cancellation of "Jeffrey Jordan", "Marcus Jordan" and other parts may be misunderstood. "Defensive Trademarks." At present, these trademarks have been approved by the National Trademark Office for cancellation.
Jordan Sports stated that since the use of the Chinese "Jordan" registered trademark, it has discovered a large number of "Jordan" word trademark applications. For brand protection purposes, Jordan Sports has applied for registration of 129 "defensive trademarks." However, these defensive marks have never been used and there are no plans to use them in the future.
"Although the 'Jeffrey Jordan' and 'Marcus Jordan' trademarks are the same as the Chinese translations of the names of Michael Jordan's two children, they are registered only for the purpose of protecting the main use of the trademark Jordan Brand. , never used, it does not belong to trademark malicious infringement." Jordan sports lawyer said.
The trademark for his child's name was written off, Michael Jordan welcomed. A spokesperson for his legal advisor said that he hoped that Jordan Sports would stop the invasion of his right of name on this basis. He believes that Chinese consumers should have full information on the products they purchase and should not be misled.
In February this year, Michael Jordan said in a video statement: “When I learned that there were other companies using my Chinese name, jersey number 23, and even trying to use my child’s name to conduct business activities without my permission, I felt very Disappointed."
He filed six lawsuit requests, including requesting the court to establish Jordan Sports to stop the infringement; clarifying that there is no association between the company's brand and Jordan himself; tens of millions of compensation for the spirit. However, Jordan Sports stated that it enjoys exclusive rights to registered trademarks such as "Jordan" and is protected by the laws of our country.
The time for the opening of the case of the real Jordan Jordan v. Jordan Sports has not yet been determined, but the relevant person in charge of Jordan Sports said, “We focus on business operations and do not want to cause too many topics. It is also an announcement of facts that further conveys our regards to Mr. Michael Jordan. respect."
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