"Lost to Everywhere" Where Customer Success Ten Size Innovations

1. Transparency was a core value from the very beginning. The company's operations and financial reports were open and clear, which attracted significant interest from venture capital firms. As a result, funding was secured quickly and efficiently. This transparency not only built trust with investors but also set a strong foundation for long-term growth. 2. Online advertising and targeted CPS campaigns played a crucial role in the early success of the business. On the day of launch, the platform recorded 1,982 orders, with 1,211 being online orders—accounting for 62% of total sales. Daily revenue surpassed 300,000 yuan. By the evening of March 11th, the daily sales had already exceeded 3,000 yuan. In February 2008, customer sales reached 3 million yuan, and by March, it had jumped to approximately 20 million yuan. This rapid growth demonstrated the effectiveness of their digital strategy. 3. User experience was a top priority. From the early days, the company emphasized listening to customer feedback. All complaints and suggestions were directly sent to the mailboxes of senior managers, ensuring that user concerns were addressed promptly and effectively. This approach helped build a loyal customer base and improved product quality over time. 4. Packaging was designed with both durability and cost-efficiency in mind. The outer boxes were strong and long-lasting, making them easy to carry and reusable. Despite this high-quality packaging, the cost remained at just 5% of the total expenses—a surprisingly low figure. Most B2C companies overlook this area, but the company recognized it as an opportunity for cost optimization without compromising on quality. 5. The return policy was flexible and customer-friendly. Instead of absorbing the costs of returns, the company allocated part of its gross profit margin to cover marketing and brand-related expenses. The brand department took responsibility for these costs, and this evolved into a public commitment: customers could inspect products in person, try them on without conditions, and return any item within 30 days if there was a quality issue. 6. The "Zunyi Conference" marked a pivotal moment in the company’s expansion. After reaching the limit with a single product, they expanded into new categories such as women's wear, shoes, and children's clothing. This diversification helped them grow beyond their initial niche and reach a broader audience. 7. A major turning point came when Chen Nian delivered a keynote speech at the 17th China International Garment Expo on March 27, 2009. As a relatively new player in the apparel industry, the company positioned itself as a disruptive force. During the event, they clearly expressed their desire to collaborate with traditional players rather than compete against them, signaling a shift toward partnership and innovation. 8. Products like BRA-T, stockings, and canvas shoes were carefully selected based on customer demand. These items shared a common trait: they were standardized in production but marketed with personalized strategies. This approach allowed the company to maintain efficiency while still catering to individual preferences. 9. Celebrity endorsements helped boost brand visibility. The inclusion of figures like Wang Hao Dan and Han Han brought widespread attention, creating a buzz that led to overnight success. Their involvement not only increased sales but also strengthened the brand’s cultural relevance. 10. The company embraced design crowdsourcing through a benefit-sharing model, encouraging creativity across the supply chain. Internally, they often used the term “chaos” to describe the need to experiment and make mistakes. However, this chaos was always guided by a “result-oriented” mindset—only those who produced positive outcomes were truly rewarded. This culture of trial and error fostered innovation and continuous improvement.