Men's brand: HUNT.CITY's first brand launch

Autumn is on the way, and HUNT.CITY made a bold statement in Shanghai with an exclusive branding event hosted at a stylish club. Fashion influencers and guests from across the country gathered to witness the brand’s first major launch in China. Known for its British casual men's style, HUNT.CITY’s latest collection blends classic British aesthetics with contemporary trends, using soft gray tones, neutral shades, and occasional pops of bright red to add visual interest. The result is a versatile wardrobe that reflects the lifestyle of modern city dwellers—elegant, free-spirited, and effortlessly stylish. The brand aims to offer a refined shopping experience with high-quality, affordable fashion that resonates with China’s emerging middle class. With a focus on "urban hunter" style, HUNT.CITY combines smart design, comfort, and affordability to meet the needs of today’s fashion-conscious men.

Notable figures such as Xiao Feng, Tim Wu, and PQ graced the event, adding star power to the night. The founder of HUNT.CITY also attended, celebrating the brand’s debut in China. He shared the brand’s vision: to bring a fresh, British-inspired aesthetic to Chinese consumers, offering an elegant yet accessible fashion experience that reflects the charm of British culture.

The event kicked off with high-energy dance music, setting the tone for a night full of creativity and excitement. At 3 a.m., street performers painted the cityscape on the streets, introducing a hip-hop element that perfectly matched the brand’s youthful spirit. A top Chinese street dance crew took the stage, delivering powerful moves that brought the crowd to their feet and raised the energy level of the night. As the lights dimmed, black-and-white zebra crossings transported the audience into a world of concrete and steel, symbolizing the urban jungle where the show unfolded. Every detail was designed to reflect the dynamic nature of city life.

HUNT.CITY transformed the runway into a living city, starting with the daily routine of a white-collar worker. At 9 a.m., models dressed as urban professionals emerged from a subway-style fitting room, walking confidently through the city. This unique “walking” catwalk offered a fresh perspective on everyday life, showing how fashion can seamlessly blend into daily routines. As the day moved into evening, the models joined the audience, sharing meals and experiences, embodying HUNT.CITY’s philosophy of freedom and self-expression. The transition from work to nightlife felt natural, proving that these outfits are perfect for any occasion. It was like stepping into an artistic SOHO district in London, where the sky meets the ocean and the forest comes alive.

This season, HUNT.CITY has launched a new collection inspired by urban life, designed for young men who want to express themselves without limits. Whether it’s a weekday commute or a weekend outing, the clothes are built to be worn every day. The collection features slim-fit tailoring with retro influences, using materials like strong khaki twill, canvas, bamboo fiber, mesh cotton, wool, double-sided fabric, and printed plaid. From plain weaves to satin and denim, each fabric brings a different texture and feel, making traditional cotton more diverse and visually interesting.

HUNT.CITY continues to stay ahead of the market, constantly launching trendy and innovative products. From concept to craftsmanship, every detail is carefully considered to cater to a wide range of consumers. The brand collaborates with top designers and follows global fashion trends, making it one of the leading British clothing retailers in terms of sales. In China, HUNT.CITY remains committed to delivering high-quality, stylish apparel at reasonable prices. With a dedication to responsible production and creative excellence, the brand ensures that every piece meets strict quality standards. For Chinese consumers, HUNT.CITY offers not just fashion, but a unique and memorable shopping experience rooted in British heritage.