Men's brand: HUNT.CITY's first brand launch

Autumn is finally here, and with it comes a fresh wave of style from HUNT.CITY. The brand made its debut in Shanghai with a unique event held in a stylish club, drawing attention from fashion media and guests across the country. This was the first branding conference for the British casual men’s brand in China, setting the tone for what's to come. HUNT.CITY’s autumn and winter collection embraces classic British aesthetics while incorporating modern trends. The palette features soft grays, neutral tones, and occasional pops of vibrant reds and bright colors, adding depth and personality to their casual wear. The designs reflect a contemporary urban lifestyle, offering a cosmopolitan look that blends freedom, quality, and affordability. This approach perfectly aligns with the brand’s “urban hunter” philosophy, targeting China’s emerging middle-class consumers who value style without compromise. At the event, notable figures such as Xiao Feng, Tim Wu, and PQ joined the celebration, highlighting the brand’s growing influence in the fashion world. The founder of HUNT.CITY also attended, expressing his vision: "We want to bring a fresh, British-inspired style to Chinese consumers, offering an elegant shopping experience and the best products at the most reasonable prices." The event kicked off with high-energy dance music, followed by a street art performance that captured the essence of the city. A local street dance group brought energy to the stage, creating a vibrant atmosphere that reached its peak. As the lights dimmed, a black-and-white zebra crossing took center stage, symbolizing the urban jungle and reinforcing the brand’s connection to city life. Putting the streets on the runway, HUNT.CITY created a unique experience for the audience. The show began with a morning scene, featuring male models dressed as white-collar workers walking out of a subway station-inspired set. This creative catwalk offered a fresh perspective on daily life, showing how fashion can seamlessly transition from work to leisure. As the night progressed, the models interacted with the audience, enjoying food and the atmosphere, embodying HUNT.CITY’s spirit of freedom and confidence. The seamless transition between day and night styles reflected the brand’s belief that fashion should be versatile and adaptable—no need to switch outfits based on the time of day. This season, HUNT.CITY launched a new theme centered around urban living for young men. The collection focuses on versatility, allowing wearers to express their individuality without worrying about whether an outfit is suitable for work or the weekend. The designs feature slim cuts, retro influences, and a variety of fabrics, including khaki twill, bamboo fiber, canvas, wool, and plaid patterns. These materials add texture and depth, making traditional cotton feel more dynamic and expressive. HUNT.CITY stays ahead of market trends, continuously launching innovative and fashionable products. From design to production, every detail is carefully considered to meet the needs of different consumer groups. With a focus on British craftsmanship, collaboration with top designers, and a trend-driven aesthetic, HUNT.CITY has become one of the leading British clothing brands in terms of sales volume. It’s not just fast fashion—it’s smart, stylish, and relevant. Today, HUNT.CITY remains committed to bringing fresh, high-quality collections to the Chinese market. The brand upholds strict production standards and social responsibility, ensuring that every piece meets both quality and affordability expectations. By offering premium British fashion at accessible prices, HUNT.CITY continues to provide a unique and enjoyable shopping experience for Chinese consumers.