Small Shenyang's brand extension is afraid to suffer

In the Spring Festival Evening of 2009, Zhao Benshan focused on the small apprentices of Shenyang and Mao Mao. The program not only received more laughter and applause from the Spring Festival Evening, but also brought the younger apprentice Xiao Shenyang. According to the investigation of Zhao Benshan's "not bad money" with 113,000 votes, 57.2% of the popular high-profile language program, and his apprentice Xiao Shenyang also quickly became popular. Now the author of the interview with Xiao Shenyang has already lined up a long line, and the small Shenyang has also doubled its value, becoming the "toon" of local Taiwan.

Small Shenyang, formerly known as: Shen He. Men dressed as women, big makeup, don't issue cards, is the iconic appearance of small Shenyang. Of course, the characteristics of men and women who are not men and women are unforgettable. More losses are lost in the past. They have a name that is easy to remember and easy to spread. It is like "Shenyang", otherwise it is like Shen He, who remembers Zhao Wei? live.

As an entertainer, there are many small ones, including sweets, small colored dances, small mushrooms, small fragrant jade, and small white jade cream, but there are few places with names. Lao Qin has lived for decades and has never heard of "small Beijing", "small Shanghai", "small New York" and "Little London". It seems that the name of Shenyang is a new one.

Someone praised me for the name "Small Shenyang", which is amazing. Lao Qin thinks that it is not fake, but there is a loss. According to the second paragraph of Article 10 of China's Trademark Law, the geographical names of administrative divisions above the county level or foreign names known to the public may not be used as trademarks. It can be seen that the three trademarks "Small Shenyang" are restricted.

In 2005, Zhao Benshan tossed Liaoning football and pulled the "Northerners know" the Arctic velvet as the "Cheerleaders." Wu Yiming, the boss of the company, asked me how to promote the name, and I asked why I would not register a "Zhao Benshan" cheerleading trademark news. Imagine that if "Zhao Benshan" is replaced by "Small Shenyang", it will be difficult to do because the names of administrative divisions above the county level cannot be registered, and there are no hundreds of news about the "Zhao Benshan" cheerleaders.

The name of the artist Zhao Benshan can be the "Benshan" smoke, "Benshan" wine "Benshan" condom, but the small Shenyang is not possible at all, so the "small Shenyang" three words are destined to be an artist, restless brand extend. If Xiao Shenyang still wants to be "Wang Zhihe" stinky tofu, when "Wang Shouyi" thirteen incense, when "Li Ning" clothing, can only change one name.