In the past, high-end fashion brands have dominated the market, often due to their premium pricing, which has made them inaccessible to the average consumer. However, as online shopping has matured, international designers have started to embrace more affordable labels like "Wei-color," and outlet stores have become increasingly common. During the financial crisis, Chinese brands that offered stylish yet budget-friendly options gained popularity, especially among young people.
The rise of online shopping has been a game-changer, particularly under the influence of the economic downturn. Consumers became more conscious of their spending, and e-commerce flourished in 2009. According to the latest report from China Internet Network Information Center (CNNIC) in December, by June this year, the number of online shoppers in China reached 87.88 million, an increase of 24.59 million or 38.9% compared to the same period last year. In the first half of the year, total online shopping expenditure reached 119.52 billion yuan, with estimates suggesting the annual total could reach 250 billion yuan.
Taobao's performance report also shows impressive growth, with sales hitting 80.9 billion yuan in the first half of the year—nearly matching last year’s total of 99.66 billion yuan. This trend reflects a shift in consumer behavior, where affordability and style are now key factors in purchasing decisions.
Wei-color, known for its "first-class design, first-class fabric, third-rate price" approach, has become a favorite among young fashion enthusiasts in 2010. For those with limited budgets but a strong desire to stay trendy, Wei-color offers a cost-effective alternative to luxury brands like LV or Gucci. A single piece from these high-end labels might cost several months’ salary, while a similar style from Wei-color can be purchased for just hundreds of yuan.
This trend-driven, accessible fashion model has attracted many renowned designers, including pioneers like Kawakubo Rei and Matthew Williamson, who are now collaborating with the brand. As fashion trends change rapidly, even high-priced items tend to lose their appeal quickly. By following the latest trends, Wei-color ensures that its products remain relevant and affordable, making it easier for consumers to keep up with the latest styles without breaking the bank.
Wei-color focuses on global trends, emphasizing simplicity, elegance, and functionality. The brand caters to modern women who value both style and comfort. Its designs blend classic European aesthetics with contemporary flair, offering a unique expression of individuality. Through its fashion, Wei-color aims to create a lifestyle that is both stylish and fulfilling, helping women enjoy a balanced, elegant, and romantic way of living.
In 2010, Wei-color expanded its presence both through physical retail and e-commerce. With the rapid development of the internet, e-commerce has become a major investment opportunity. China’s vast online population—over 300 million netizens and 600 million mobile users—has fueled the growth of online shopping, creating numerous opportunities for brands like Wei-color.
Fujian Weic Clothing Co., Ltd. has grown quickly since its launch, gaining recognition and loyalty from an expanding customer base. The brand is working towards its goal of "being based in Fujian, serving the country, and reaching the world." It has established offices in major cities across China, including Fuzhou, Quanzhou, Xiamen, and others, as well as after-sales service centers in Hong Kong and overseas trade offices. Products are now sold in Taiwan, Southeast Asia, Europe, the Middle East, and Central Asia.
In terms of retail expansion, Wei-color opened its first store in Fuzhou in January 2010, followed by additional stores in Yongding, Lianjiang, and Changle in February. Stores in Quanzhou and Xiamen were launched in March and April. The brand is also preparing to enter Zhejiang and Jiangsu provinces.
On the e-commerce front, Wei-color launched online stores on platforms such as Fashion 126 Mall, Hunan Eight Letters, Taobao, Paimai, Ah, and eBay. These efforts have helped the brand capture a significant share of the market, with over 35% of the largest department stores in Greater China carrying its products. By the end of March and April 2010, Wei-color had opened over 100 shops, marking a major milestone in its expansion strategy.
Womens Sportswear Polo Shirt
Our firm was established in 1988, the apparel export team, such as Casual Outfits and Sportswear , has more than 6 years of OEM solution experience.
We also focus on all type of Sleepwear, such as Jammies established, Slide Dress, Gown and so on. At the same time, we are skilled in the style and also manufacturing of Childrens Clothing. We have actually separately established Fabrics and Textiles, our Fitness and Yoga suits have actually been widely commended.
Our manufacturing facility lies in the industrial gathering area of Huaiyang County, Henan District, covering a location of 16,000 square meters, with 8 assembly line as well as more than 400 workers. Furthermore, our manufacturing facility also has 5 manufacturing facilities with annual production capability of 5,000,000 PCS and also annual export quantity of $100,000,000.
For us, customer and quality are the most vital. For that reason, we got a great perception from customers in USA, Australia, Canada and also various other regions. As well as developed a long-lasting cooperative partnership with lots of worldwide sports brands.
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Ningbo Ningshing Trading Group Inc. , https://www.apparelproduct.com