Yang Jian: Working hard for profound changes in fashion week

The successful holding of each fashion week is the hard work of the workers after the opening. The short 9-day fashion show needs more than ten days in the early stage. It is this more than 100 days of preparation, planning, liaison, and schedule and adjustment that made each release accurate to the hour, and there was a wonderful fashion feast once and again. To this end, the reporter exclusively interviewed the Secretary-General of the China International Fashion Week Organizing Committee and the Director-General of the Fashion Art Committee of the China Fashion Designers Association, Yang Jian, and listened to him to tell the story of this fashion week.

For this Fashion Week, Yang Jian believes that cross-border cooperation has become a hot spot, reflecting the creativity, time, and culture of Fashion Week. Designer brands are becoming mainstream, especially men's clothing brands. In addition, it is e-commerce in the apparel industry set off an upsurge.

Since the first China International Fashion Week in 1997, Yang Jian has participated in the preparations for the Fashion Week. From the beginning of a specific task, to the later responsible for more and more, until 2008, he began to take full responsibility for the entire preparatory work for the Fashion Week. “Including the initial declaration of the brand, liaison, schedule, plan for the entire event, etc. These are all my jobs.” Yang Jian told reporters in detail, “When the Fashion Week is in the registration stage, it must first be provided by the company. Business licenses, trademark registration certificates, brand creation history, and other relevant materials are used to verify the qualifications of the registered companies, followed by the schedule of the company's release show.In short, cooperation with the issuing agency needs multiple adjustments to grasp the relevant principles of the fashion week. And standards are very important."

“In order to allow more brands and designers to participate in the fashion week, it was held in 2007 for 11 days. As a result, all participants were exhausted. In particular, the media interviewed during Fashion Week was especially hard. In 2008, the China International Fashion Week Group The committee proposed that the Fashion Week should raise the bar, and pay attention to the release quality, instead of pursuing the release quantity.Since then, the organizing committee no longer extended the days of the fashion week to ensure the quality of the released brand, which is also the long-term development of the fashion week. A measure that must be taken. At present, each fashion week does not exceed 9 days in general and the number of launches is around 45 games."

Arranging the schedule is a complicated process. According to Yang Jian, there is no special regularity in the timing of the brand's release. According to the flow, it means: declare, submit materials, inform the intention of release time, and venue (currently the main venue is located in the Beijing 798 Art District D.PARK Beijing Office and Beijing Hotel two venues). After the registration deadline, the organizing committee will pre-arrange the schedule according to the registration conditions. The organizing committee will try its best to satisfy everyone's first choice. If not, there are second and third choices. “If a number of publishing organizations choose to publish in the same place and at the same time, the organizing committee will need to carry out a lot of detailed coordination work, through continuous communication, and eventually reach a consensus. Schedule work is like a complex system engineering, and it is necessary to meet Everyone's needs, but also to make full use of the effective time of the day, so that nearly 100 kinds of activities during the Fashion Week do not conflict." Yang Jian told reporters.

In addition to the schedule, each link must be strictly controlled. Yang Jian told the reporter of “Textile and Apparel Weekly”: “In order to ensure the safety and quality of the on-site production of the fashion week, the organizing committee has designated the choreography company with production capacity and rich experience to cooperate with the participating companies and is responsible for the main venue (Beijing Hotel). And D.PARK Beijing Club) on-site and off-site dance production."

In addition to the proper arrangement of some hardware equipment, the deployment of staff of the Organizing Committee during the Fashion Week is also a crucial link. With such a large-scale event, more than 40 staff members of various departments of the Organizing Committee cannot meet the work needs of the fashion week. “The staff inside the organizing committee is not enough for the entire fashion week, so we will temporarily hire some foreign staff to assist our work, such as the students of the fashion institutes.” Yang Jian said, “The organizing committee team itself The construction is very important, of course, we also hope to have more professionals to join us, so that we can provide better and more complete services for the issuing agencies and co-sponsoring agencies, so that more designers took this platform."

Investment promotion is already underway. "Now, we are doing some closing work for this year's fashion week. We will start registering again in March next year's fashion week. This is not the case. The phone number just received is the consultation registration." Yang Yang, who just ended a call Jian Jian said that the registration work for the autumn/winter series released in China Fashion Week 2011/2012 has already started.

He said that in December each year, the registration procedures and requirements for the next two Fashion Weeks will be announced. According to the provisions of the Fashion Week, special registration will be required 60 days in advance. Therefore, before January 25 each year, it will be March Fashion Week. Deadline, August 25 to complete the registration work in October Fashion Week.

"Today, China International Fashion Week has gone through 14 years, from its first four conferences to more than 40 now, which is inseparable from the development of the industry and the efforts of the organizing committee." Yang Jian said that Fashion Week can be divided into three stages: the first stage, that is, the first 10 years is the initial stage; the second 10 years is the stage of development, we are at this stage, and the organization and management also need to be continuously improved. . The third decade will enter a mature and stable development stage.

Talking about the future of fashion week, Yang Jian is full of confidence. "I believe that China International Fashion Week will become more and more mature, and its popularity and influence will also increase." Yang Jian said, "With China's strong market, rapid economic development and growing per capita GDP, backing, China The fashion industry will gain greater development. At the same time, we must also strengthen our exchanges and cooperation with international counterparts and promote the development of Fashion Week."