Carven de Tommaso French fashion brand Carven, founded in 1944, has been gaining momentum since Guillaume Henry joined Design Director in 2009. In the fiscal year ended August 2012, Carven posted a total revenue of 22.8 million euros, up 50% from a year earlier.
In order to maintain its rapid business growth, Carven decided to prioritize its retail network with a focus on Asia with strong growth potential.
CARVEN 2014 spring / summer clothing line
Carven's partner in Asia is Blue Bell Group Blue Bell Group. This year, Blue Bell will bring Carven into mainland China. In May, its first flagship store in China will open in Shanghai. It will be stationed in Beijing in autumn and winter and will return to Shanghai next year to open its second store. As for Hong Kong, Carven has 3 branches in Harbor City, The Landmark and Wanchai Moon Street.
Japan's first Carven will meet in Tokyo in April. In the Middle East, the number of brand stores in department stores will also increase.
Carven's largest market in France is still the brand's development focus. The brand opens a new flagship store on the left bank of Paris during Fashion Week. The store covers an area of ​​1,300 square feet, twice as large as the old one opened in 2011. Men's independent stores are also scheduled to open this summer, so that the brand's total number of stores in Paris (independent stores and department store stores) to 6 rooms.
The second largest market in the United States, the retail network is also in an orderly manner. New York's first store will be opened this year, stationed in high-end department stores Bergdorf Goodman and Saks Fifth Avenue plan is also negotiating process. Henri Sebaoun, chief executive of Carven and its parent company Société Béranger, wants to increase the brand's selling point in the United States from 100 to 250 to 300 and plans to open 15 independent stores over the next five years.
An online store run by Carven was previously launched to sell men's and women's apparel and women's apparel but only accept orders from Europe and Japan. Henri Sebaoun expects online stores to make a profit in 24 months.
With the above retail outlets in operation, Carven expects sales to increase by 30% in 2013
Garment Lining,Garment Shell,Lining Knitted Garments,Garment Shell And Lining
ZHEJIANG HUIDE NEW MATERIAL CO.,LTD , https://www.zjhuide-microfiber.com