The beautiful world eighth successful boss cup fashion show contest is about to start the curtain, consistent with a dream for local designers a stage, voice shout out the power of Shenzhen brand, and gradually create a belongs to the Chinese fashion brand and Chinese design Teacher's own exchange, display platform, with the Quai Europe and the United States fashion industry exhibition concept, deduce the miracle of the Chinese clothing industry.
This contest specially invited well-known designers to share fashion for everyone, so stay tuned:
First, Wei Tengfei
Second, Jiang Li Ying
Brand Profile - Ginger tea
Designer Jiang Liying graduated from the Central Academy of Arts and Design clothing, Hong Kong Polytechnic University Department of Textile and Clothing Master.
In 2006, she established her own brand "Ginger Tea", Yuan Quan and Chen Luyu, all of whom favored her work.
Ginger tea clothing is spiritual rather than material, it is beyond the class, rich and poor, national. Jiang Li Ying hoped that its work would not only be a piece of clothing hanging in people's closets, but rather a spiritual existence that could communicate with the wearer without speaking but with linguistic abilities. It has an independent character - calm and has Power, gentle and confident!
Brand story
Shanghai, the alley, the ground floor, there is a natural old house, called ginger tea, open the door, walked into her, you will see another very wonderful world.
Ginger tea is the brand of clothing created by Jiang Liying. The small details everywhere represent the owner's attitude to life. No luxury shop decoration, but filled with natural atmosphere everywhere, a strain of green plants is the love of Jiang Liying. In this small space, raising flowers, drawing pictures, listen to music, Jiang Li Ying's life has long been blended with ginger tea. "Calm and Powerful, Gentle and Confident," with the most natural and true state to cultivate and inspire creative inspiration, Jiang Li Ying with her a wonderful piece of work to tell you that she was happy.
design concept
Jiang Li Ying gave her studio a name of "by ying's fashion studio", that is, ginger tea. She hoped there would be an absolute space to carry her creative ideas and fashion works instead of a gorgeous house. Just as she empowered garments: beyond Class, wealth, nationality, spirituality rather than materiality. "I do not want it to be just a piece of clothing hanging in people's closets. It's not talking but it has the ability to communicate with the wearer!"
With independent character, piercing spirit, ginger tea attitude reflected in every piece of its exquisite clothing works. How many day and night, Jiang Liying dialogue with the clothes, look at each line, every piece of fabric, each color, she hopes they can teach you in the form of legislation to inquire your own soul, in the face of life, boldly come up with your spirit !
Designed for Life: Jiang Liying's works have been favored by famous people such as Yuan Quan and Lu Yu. His brilliant achievements have been affirmed by media such as "Beijing Youth Weekly", "Wen Yuan" and "Spain's State Newspaper". Jiang Liying's eyes, "fashion is actually a full of exciting and adventurous things." But everything exists in life, do not care about the appearance of apparel people, identity, Jiang Liying has a large number of loyal fans of ginger tea, without fear of competition challenges, ginger tea drifting from the store to the Internet. Designed for life, beyond the senses, attach importance to feelings, ginger tea, such as life, on your side.
Third, Opel
odbo brand profile
odbo black and white is Opel Far East apparel (Shenzhen) Co., Ltd.'s flagship brand, focused black and white, persistent pure change infinite. odbo ladies is black and white odbo representative, it is black and white, the overall style of clothing for the gentle, feminine, gorgeous sexy women's fashion style to subvert the show neutral, free and easy, free fashion. The odbo men follow the brand's visual dominance as another classic odbo black and white; it breaks the masculine and stereotypical look of orthodox men's clothing and redefines the arty, new men's piece with individuality.
Black and white, not just color, but also a paradoxical fashion philosophy forward; black and white fashion lead never stop, in the eternal opposition ceaseless forward trend of dressing philosophy; more convey a strong artistic temperament, Express chic avant-garde attitude to life.
Fourth, Shenzhen University
Designer team narration:
We are from Shenzhen University College of Art and Design graduate students, in order to participate in this event, all professional students together, under the guidance of the teacher Luo Ying clothing design, image planning, model performance to video production, graphic design throughout By our graduate students to complete, in addition to professional training to enhance our team cohesion.
With this platform, we use the concept of "ink" series to design works, draw inspiration from traditional ink painting and calligraphy works, and explore the spirit and artistic connotation of using traditional costume design language to express traditional Chinese culture.
Eighth successful boss Cup Fashion Show Contest, 13 October 13: 30-17: 30, Shenzhen Convention and Exhibition Center Hall 5, about stunning debut, inviting appreciation!
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