On January 1, 2011, Lips (LEVRESHOUGES) brand made a grand debut in Beijing through Cathay Pacific, marking the launch of its latest official image. This opening was the result of extensive planning and meticulous preparation. During the trial operation period, the brand offered exciting discounts, a wide variety of products, and exquisite gifts to both new and returning customers.
Red Lips Clothing Co., Ltd., based in Dongguan City, was established in 1997 as a professional women's fashion company that integrates design, production, and sales. Located in Humen, the birthplace of southern Chinese fashion, the company has built a strong reputation through its dedicated R&D team focused on creative design. Adhering to the business philosophy of "professional, attentive, and focused," Red Lips operates through franchise and agency models. Today, it has established a distribution network across more than 20 provincial cities, with over 200 stores nationwide. The brand has successfully set up exclusive systems in well-known shopping malls such as Parkson, Maoye, Tianhe, Ocean Department Store, Pearl, and Rainbow. In 2007, Red Lips won the "Cutting-Edge Brand Award" at the Shenzhen 7th Clothing Exhibition, and through continuous efforts, it has become one of China’s most beloved women’s fashion brands.
Originating from a French fashion brand, Red Lips caters to the modern middle-class woman. Its designs are smooth, classic, soft, simple, and elegant. The brand appeals to women who seek style, intelligence, and sophistication, making it perfect for any occasion—whether for a date, at home, or in the office. With its timeless appeal, Red Lips ensures that every woman is a shining star wherever she goes.
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