柒 brand men's brand introduction

The Qiong brand, headquartered in Fujian Province, stands as a leading integrated group focused on apparel research, design, manufacturing, and sales. Over two decades of relentless effort have enabled the company to amass impressive assets worth 680 million yuan. Spanning across 235 mu of land with a built-up area of 220,000 square meters, the enterprise employs over 4,000 workers and boasts advanced machinery like German Duke Pu sewing equipment, French Lectra CAD systems, Italian Maitreya ironing equipment, and Spanish Ivis CAM clothing technology. Since 2001, the brand has consistently ranked among the top ten in terms of sales revenue and overall profitability within the clothing sector for four consecutive years. Chi brand maintains a meticulous approach to its operations, emphasizing precision and excellence. It promotes a "national pride, global recognition" strategy, collaborating with international figures such as action star Jackie Chan, soccer legend Luis Figo, and supermodel Hu Dong to embody the brand's vision of "men standing shoulder to shoulder in the world." The licensed series includes suits, jackets, casual wear, shirts, and T-shirts, renowned for their fashionable styles, classic designs, and exceptional craftsmanship. These collections have earned numerous accolades, including the prestigious Gold Award from the China Garment Exposition, the designation of exclusive overseas suits for the Chinese Olympic Committee and the 13th Asian Games sports delegation, and the title of "China's Most Popular Men's Brand." The brand has also received significant recognition, being named one of China’s top 100 clothing companies for four consecutive years. Currently, there are over 2,000 Qiong brand stores across various provinces and autonomous regions. In June 2006, the brand was listed among China's top 500 brands by the World Economic Forum and World Brand Lab, achieving a valuation of 5.026 billion yuan and ranking sixth in the textile and apparel industry. Key products like the "Chi Licensed Chinese Collar" and "Chi Licensed Rhinoceros Pleated Trousers" have gained dual protection from both the state and consumers, symbolizing modern male consumption trends. Additionally, the Yingshangba brand operates exclusively through its own stores, making it a unique retail experience. This brand represents a niche market within the broader apparel landscape, offering distinct choices for discerning customers seeking quality and exclusivity. As a testament to its enduring legacy and commitment to excellence, Qiong brand continues to innovate and expand its presence both domestically and internationally.

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